Manufacturers of formulated products confront a rapidly changing market landscape. Responding to consumer demand for “safer” and “greener” products, major retailers are beginning to insist that manufacturers move beyond regulatory compliance to deliver products that avoid chemicals of concern.
Manufacturers that proactively integrate safer chemicals and sustainability considerations into their product development process are best positioned to succeed in this challenging landscape.
Beyond Regulatory Compliance.
WERCSmart’s primary focus is on regulatory product compliance. PurView on the other hand, is a data management and decision support platform that focuses on the collection and analysis of product attributes going beyond chemical regulatory requirements. Using for example, retailer restricted substance lists or assortment curation programs. Purview enables companies to better understand their product portfolio and develop chemical, sustainability, and stewardship policies that help respond to consumer demand for “safer” and “greener” products.
Your product registration brings you the best of both worlds.
PurView is designed to work in conjunction with the WERCSmart program by allowing your product registration data to flow into it and allow you to see how your product data compares against retailer chemical policies.
You can evaluate your ingredient selection against each retailer’s unique set of chemical requirements, as expressed by their restricted substances list or private label brand chemical guidance. The data can then be used to inform your supply chain while also enabling you to make ongoing improvements towards optimizing your product development efforts.
Accessing Purview
Access is by invitation from participating retailers in the PurView program.
As more retailers utilize Purview to assist in managing their own chemical, sustainability, and product stewardship policies, manufacturers will also find Purview vital in managing their own related goals.