March 27, 2020
On December 19, 2019, an enhancement was released to the WERCSmart platform application that allows Brand Owners to provide greater sustainability insights to Retail Partners via UPC-level Sustainability Certifications and Clean Chemical Constituents.
What this means to you as a Brand Owner in the WERCSmart program
Brand Owners who use the WERCSmart program to provide compliance data may now update product submissions to enhance your partnership with Retailers on related Sustainability initiatives.
Inclusion of sustainability product information is optional for Brand Owner submissions
Submission of sustainability product information is optional for Brand Owners, though your Retail Partners appreciate consideration for participation. As retailer sustainability initiative goals are setting in place, Brand Owner participation ensures the most accurate results as possible as well as being achieved in a collaborative manner.
As an example, the three certifications noted with an asterisk (*) are recognized in Walmart’s sustainability measurements and Walmart is equally excited about the opportunity for these to be captured in order to aid in your goals.
Certifications captured at the UPC-level include:
- Cradle to Cradle (Silver, Gold or Platinum)*
- EPA Safer Choice*
- EWG Verified*
- Green Good Housekeeping
- Green Seal
- Green Tick
- NSF Sustainability Certified
- UL Ecologo
The following information is also available:
Full list of constituents with Clean versions
Further detailed information about the release