Product names for each registration are limited to 449 characters and spaces.



Retailers require Product Names be specific enough for their employees to find the product in the database, if a UPC or label is not available for the product.  Because of this, Retailers have specified the names on WERCSmart registrations must closely match the product’s UPCs associated with the registration.


During the assessment process, the name will be considered and you may have your registration rejected (1st time registration) or suspended (subsequent registration) for issues related to the product name on the registration.