For this KPI, consumer communication does not include resin labeling per the ASTM International Resin Identification Coding System.  Additionally, due to issues with contamination of plastic recycling streams, communication of recyclability of PVC are not to be considered for this KPI.

  • For A, reasons which may preclude inclusion of consumer communication for recyclability include, but are not limited to, small product and packaging size or lack of acceptance into recycling streams.
  • For B, recycled content includes post-consumer recycled content or post-industrial recycled content.  Post-consumer recycled content is defined by ISO 14021:2016 or the Global Protocol on packaging Sustainability 2.0 Pre-consumer (post-industrial) recycled content is defined by ISO 14021:2016.  Recycled content claims must follow the guidelines set by the United States Federal Trade Commission Green Guides.
  • For C, sustainably sourced renewable content is defined by the Global Protocol on Packaging Sustainability 2.0 Sustainable sourcing may be demonstrated by second or third party verification that the raw material has been harvested or produced legally and in a way that minimizes damage to the environment, workers and communities.
  • For B and C, communication can occur online or on label.  Online communication includes making information electronically available at shelf (e.g., via SmartLabel, QR code, or mobile apps).  Electronic communication via these means must occur through manufacturer-based efforts and not via third party websites or services.


ISO 18602:2013:  ISO 18602 provides criteria for optimization of packaging systems.  It outlines a procedure for reduction of packaging material weight or volume while taking into consideration packaging function.  It also provides assessment methodology for substances hazardous to the environment and heavy metals.

How2Recycle Label:  The How2Recycle Label provides guidance to consumers on how to recycle packaging for consumable goods.  The label is intended to be used on all types of packaging and to provide instruction regarding how and where various raw materials can be recycled.

United States Federal Trade Commission Green Guides:  The US Federal Code of Regulations contains guidance on environmental marketing claims in it's Federal Trade Commission Green Guides.  These guides are available to marketers to ensure that claims are not deceptive or unfair.


Post-consumer recycled (PCR) content:  Materials obtained from a product that has been disposed of after its intended consumer use.

Post-Industrial recycled (PIR) content:  Materials obtained from a manufacturing process that has been disposed of after its intended use.

Recyclable content:  Recyclable content is defined by Federal Trade Commission Green Guides:  "materials collected, separated, or otherwise recovered from the waste stream."  Recyclable materials can include wood fiber-based materials, metals, single-color glass, rigid plastics with resin codes 1, 2, 4, and 5, and organic material.

Sustainably sourced renewable content:  Materials obtained from living biomass that is continually replenished at a rate equal to, or greater than, the rate of depletion.